2017 Accenture Digital Marketing Awards – GOLD award for ‘Red Postbox’ campaign by An Post GPO Witness History & Target McConnells
The campaign turned back time to tell the story of the Rising from the unique perspective of local, heritage post-boxes that stood in silent witness to the dramatic events of the time – and ever since.
Located at various locations around Dublin including O’Connell Street and the GPO, An Post’s Witness History post-boxes were re-painted red to reflect their colour in 1916.
Each post-box told its own story of heroism, valour, heartbreak and fate. For a free and fully immersive experience, members of the public were invited to FREETEXT a keyword featured on their chosen post-box before receiving a video link on their smartphone. The videos detailed events that took place at the exact spot in which they were standing. Viewers could also book for the GPO Witness History Visitor Centre.