Shannon Group’s tourism company Shannon Heritages was a big winner at the 17th edition of the EPA Digital Media Awards. Shannon Heritage picked up three prestigious awards at the ceremony which was held on Friday, 21st February in the Clayton Hotel, Burlington Road.
Shannon Heritage collected the silver award in the ‘Best Strategy’ category. This award gave recognition to companies that developed and implemented a digital strategy that drove success through digital initiatives and campaigns.
Shannon Heritage picked up another silver award – this time in collaboration with Shiny Day TV – in the ‘Best Use of integrated Video’ category. This award recognised organisations that used a multitude of digital platforms and initiatives to drive online marketing of a brand message. Shannon Heritage collaborated with Shiny Day TV on a campaign that sought to drive awareness of Shannon Heritage attractions as family orientated experiences.
In the ‘Best Conversion Strategy’ category, Shannon Heritage collected the bronze award. This category recognised digital conversion strategies that drove uplift in campaign performance through innovative optimisation tactics. Shannon Heritage developed the 3C Conversion Strategy which focused on a customer centric approach.
Now in their 17th year, the EPA Digital Media Awards are the most prestigious digital awards in Ireland. They recognise creativity and innovation across multiple areas of an ever-evolving sector which includes digital content creation, advertising and marketing, mobile media, social networking, app development, web design and development.
Niall O’Callaghan, Managing Director of Shannon Heritage said: “We are thrilled and immensely proud to have picked up three awards at the EPA Digital Media Awards. Winning these prestigious awards is a wonderful endorsement for our digital marketing team and the entire company. This is great recognition of how far we’ve come on our digital journey to improve our visitor experience. Congratulations and well done to everyone for all their great work that resulted in these awards.”